Handplayed x BBC x World Heart Federation — A Summer of Love

Summer of 2021 was a true Summer of Love for us, as our project for BBC and World Heart Federation reminded us how vital self-love is and that it requires taking care of ourselves both physically and mentally.

STORY

In July, we produced a short documentary about obesity in Bulgaria and the Balkan region and the heart-related health issues it causes. According to researchers, obesity has been haunting Bulgaria for the past 20 years — over 50% of Bulgarian adults are now overweight, which also leads to many invisible health risks — something we probably wouldn’t have paid attention to, if it wasn’t for this social project.

INSPIRATION

Over the course of a few days, we followed the daily life and struggles of our documentary’s hero, Dessi Harizanova — an editor at the Bulgarian National Television, whose weight fluctuation has plagued her for much of her life. “Every minute of my life, [my obesity] follows me. It’s like a shadow I cannot escape from,” explains Dessi and confesses how terrified she was that her children would become overweight like her.

Another wake-up call were our interviews with Prof. Assen Goudev, president of the Bulgarian Society of Cardiology, and Dr. Maria Nikolova, dietologist at the private “Hill Clinic”, who explained what happens to our bodies when we reach a critical body weight. Prof. Angelika Velkova, head of Department of Social Medicine at Medical University of Sofia, who spoke about the socio-cultural aspect of obesity, provided another thought-provoking angle of this worrying tendency, even though her interview didn’t end up in the final version of the documentary.

APPROACH

According to our own Vlady Gerasimov, director of the project, and Virginia (Verjо) Venkova, producer, the pre-production was an exciting learning process for them, since there was a senior producer from BBC StoryWorks involved, which gave them a new perspective on the workflow.

As Verjo explains,

PRE-PRODUCTION

Vlady and Verjo both agree that the most challenging aspect from the pre-production was to find and identify the best subject to carry out the main message. Vlady says. After days of searching for the possible main heroes of the story, the team narrowed them down to six patients, each with their own unique case, and then conducted interviews with the three shortlisted ones.

Vlady remembers. After BBC confirmed Dessi was their first choice too, handplayed’s next step was to get to know her better. They met multiple times online and in person with the goal to encourage Dessi and make her feel comfortable to openly share her challenges in a non-judgemental, friendly atmosphere. As for Verjo, coordinating the production with the clients from BBC was also a challenge — from interviewing the patients and ensuring the abroad team had the full picture, to a two-month long editing and corrections until the perfect four minutes for the video were chosen.

MISSION

In a way, the team behind the documentary was also the first audience for the information it was bringing to attention. Vlady’s biggest personal highlight from the experience was the sheer amount of information about a problem he never really considered as one of the biggest challenges we face as a species. he explains.

That’s why our team believes such stories need to be told so that they might spark a conversation. And, as Vlady hopes, the film itself, if it succeeds in its mission, should only be the beginning of a larger debate on the topic.

says Dessi in the documentary. We sincerely hope our work for BBC and WHF helps this process and inspires more summers of love like ours.‍

handplayed is an award-winning full-service content creation studio, based in Sofia,Bulgaria. We produce commercials, music videos, films & experiences.